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SEO & Meta Ads

SEO & Meta Ads Services Built on Honest Reporting, Not Inflated Promises

AuthorsAxis handles technical SEO, content strategy, and Meta Ads management for authors, publishers, and small businesses who want to grow organic traffic and paid social reach without being sold fairy tales. We audit what exists, fix what is broken, build what is missing, and report on what actually happened — every month, in plain numbers. No fabricated rankings. No guaranteed #1 positions. No vague dashboards that hide the truth.

Technical + content SEO Site health, keyword strategy, on-page, and structured content
Meta Ads, done properly Campaign structure, creative, tracking, and honest ROAS reporting
Transparent monthly reporting Real metrics, real context, and clear next steps — every month

Selected Growth Work

SEO & Meta Ads Campaigns Across Author, Business & E-commerce

A curated look at the types of SEO and Meta Ads engagements we take on across author platforms, local businesses, e-commerce stores, course creators, and professional service firms. Each project below is a concept demonstration of our approach, unless explicitly marked as a client campaign with verified results.

Concept
Author SEO
1
2
3
Author Website SEO

Technical audit and content rebuild for a novelist's site, targeting book-title, genre, and author-name queries. Structured data, article hub, and internal linking designed to lift author-discovery search visibility.

Technical SEO · Keyword research · Content strategy · Schema

Concept
Local SEO
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Local Business SEO

Google Business Profile optimisation and location-page architecture for a service business, targeting city-and-service searches. Emphasis on accurate NAP data, review flow, and service-area structure.

Local SEO · GBP · On-page · Local citations

Concept
E-commerce SEO
E-commerce SEO

Category and product-page overhaul for a small online store — fixing duplicate content, thin descriptions, and crawl budget issues, with structured data for products, reviews, and pricing.

Technical SEO · Product schema · Category strategy · Content

Concept
Meta Ads · Launch
Meta Ads · Book Launch

Awareness and pre-order campaign for a fiction release — cold-audience creative testing, lookalike warm audiences, and a retargeting layer for page visitors and email leads.

Meta Ads · Creative testing · Audience strategy · Pixel setup

Concept
Meta Ads · Lead Gen
Meta Ads · Lead Generation

Lead-capture campaign for a consulting practice, using lead-form ads, landing-page A/B testing, and a post-signup email sequence to convert form fills into booked calls.

Meta Ads · Landing page · Form CRO · Email follow-up

Concept
Meta Ads · Retargeting
Meta Ads · Course Retargeting

Full-funnel retargeting for a course creator, sequenced by engagement level — video viewers, page visitors, and cart abandoners each receiving a distinct message and offer window.

Meta Ads · Funnel mapping · Creative direction · Attribution

Every campaign starts with an audit — because guessing is not a strategy.

Discuss Your Growth Goals

The Full Journey

From First Audit to Compounding Organic & Paid Growth

SEO and Meta Ads are not one-time projects. They are ongoing systems that need to be set up correctly, measured honestly, and improved continuously. Our job is to build that system around your goals — whether that is ranking for the searches your audience is actually making, or running Meta campaigns that consistently return more than they cost.

Some clients arrive with a site that has never been optimised. Some arrive with an existing ad account that is haemorrhaging spend without clear attribution. Some have both and want them aligned so organic and paid feed each other instead of working in isolation. Wherever you are, we map the path forward and are clear about what each phase involves before any work begins.

01 Audit & discovery
02 Strategy & roadmap
03 Implementation
04 Launch & tracking
05 Optimisation
06 Reporting & scale

You can join the process at any stage. The roadmap, the deliverables, and the reporting rhythm are always agreed with you in writing before work begins.

What Our SEO & Meta Ads Services Include

Technical SEO, Content Strategy, Paid Social & Analytics

Every engagement is scoped individually. Most SEO and Meta Ads projects combine several of the eight services below — from audit and strategy through execution, tracking, and ongoing optimisation.

01

SEO Audit & Technical Analysis

A full crawl-and-review of your site's technical health — indexation, crawlability, Core Web Vitals, structured data, canonical strategy, and internal linking. You receive a prioritised list of issues, ordered by impact, not a 200-page PDF nobody reads.

Discuss this service →
02

Keyword Research & Content Strategy

We map the searches your audience actually makes — not vanity keywords with no intent. Priority is given to queries where your site can realistically rank, ranked by commercial value and difficulty. The output is a content roadmap, not a spreadsheet dump.

Discuss this service →
03

On-Page SEO & Content Optimization

Titles, headings, internal links, meta descriptions, image alt text, and content structure for the pages that matter most. Existing pages are rewritten where needed, or new content is created to fill gaps in your topical coverage.

Discuss this service →
04

Technical SEO & Site Performance

Speed, mobile behaviour, crawl budget, sitemaps, robots.txt, redirect chains, and structured data. Every recommendation comes with an implementation path — whether that means edits you can make in your CMS or work we handle directly.

Discuss this service →
05

Meta Ads Strategy & Campaign Setup

Account structure, campaign objectives, audience architecture, and budget distribution built around the outcome you actually want. Cold audiences, warm audiences, and retargeting are separated properly — because running one campaign for everything is how money disappears.

Discuss this service →
06

Meta Ads Creative & Copy Direction

Ad creative is the biggest lever in Meta Ads. We direct the creative — static, video, and carousel — with copy that matches the audience, the offer, and the funnel stage. We do not promise a magic creative; we test, iterate, and keep what performs.

Discuss this service →
07

Conversion Tracking & Analytics

Pixel setup, Conversions API, GA4 events, UTM discipline, and server-side tracking where it matters. If you cannot attribute a result to a source, you cannot improve it — so we make sure the data is trustworthy before we optimise anything.

Discuss this service →
08

Ongoing Optimisation & Reporting

Monthly optimisation of campaigns and content priorities, with a written report covering what changed, what the data shows, and what we recommend next. Real numbers, real context, no vanity charts dressed up as progress.

Discuss this service →

Each service can be engaged on its own or as part of a combined SEO and Meta Ads engagement. Scope, deliverables, and reporting cadence are always confirmed in writing before work begins.

Who We Work With

The Kinds of Businesses & Creators We Support

We work across a range of industries and business types, but every engagement is assessed individually. Not every scope is the right fit for every project, and if yours is not, we will tell you honestly.

01

Authors & Publishers

Author sites, book pages, and publisher catalogues — targeting title, genre, and author-name searches with structured data.

02

Local & Service Businesses

Google Business Profile, location pages, and city-and-service searches — plus Meta Ads for local lead generation.

03

E-commerce & Online Stores

Category and product-page SEO, product schema, and Meta Ads for both prospecting and cart-retargeting.

04

Course Creators & Coaches

Funnel SEO and Meta retargeting sequences that move cold traffic through free content into paid enrolment.

05

Publishers & Media Sites

Editorial SEO, internal linking systems, and category architecture for sites that publish frequently and need crawl discipline.

06

SaaS & Digital Products

Feature-page SEO, comparison content, and Meta Ads for trial signups and demo bookings in a longer consideration cycle.

07

Professional Services

Firms in law, finance, health, and consulting — SEO that respects YMYL content standards and Meta Ads for qualified leads.

08

Personal Brands & Creators

Personal websites, newsletters, and social funnels — SEO for name and topic searches, Meta Ads to grow the top of the funnel.

Our SEO & Meta Ads Process

How We Audit, Build, Launch & Optimise Campaigns

Six clear stages. Each stage has an agreed deliverable, and each one begins only after the previous stage has been reviewed and approved by you.

01

Audit & Discovery

We start with an audit of what exists — site technical health, current rankings, existing Meta ad accounts, historical spend, pixel setup, and analytics configuration. We also learn your goals, your audience, and your constraints. Nothing is quoted until this stage is done.

You receive: a written audit summary and initial opportunity analysis
02

Strategy & Roadmap

We agree on priorities: which pages to optimise, which keywords to target, which audiences to build, and which campaigns to run first. The roadmap is sequenced by realistic impact — quick technical wins before long-term content plays, foundational tracking before scaled spend.

You receive: a prioritised roadmap with timelines and deliverables
03

Implementation

Technical fixes are made, content is written or rewritten, structured data is added, pages are built, tracking is configured, and campaigns are set up. Work is delivered in agreed chunks with review points — not dumped on you at the end.

You receive: implemented fixes, content, and campaign setups at agreed intervals
04

Launch & Tracking Verification

Before campaigns go live, we verify tracking end to end — pixel events, Conversions API, GA4 goals, UTM parameters, and any server-side events. Before content goes live, we verify indexation, internal links, and schema. Nothing launches with broken measurement.

You receive: a tracking verification checklist and launch confirmation
05

Optimisation & Iteration

Once campaigns have data, we begin real optimisation — creative testing, audience refinement, bid adjustments, budget reallocation, and content updates based on ranking movement. Ongoing SEO and Meta Ads work is iterative by nature; we treat it that way.

You receive: monthly optimisation notes and change logs
06

Reporting & Scale

Monthly reporting covers rankings, traffic, conversions, ad spend, ROAS, and cost per acquisition — with plain-language commentary on what is working and what is not. When performance is stable, we scale what is profitable and cut what is not.

You receive: a monthly written report and quarterly strategy review

We do not promise specific rankings, traffic figures, or ROAS targets before an engagement begins. Any agency that does is guessing — or lying. We commit to the process, the transparency, and the reporting; the results depend on your market, your site, your offer, and factors outside our control.

Why Authors Choose AuthorsAxis

Why Clients Trust Us With Their SEO & Ad Spend

These are the working principles we hold ourselves to on every SEO and Meta Ads engagement.

01

Honest reporting — even when it is inconvenient

We will tell you when a campaign is underperforming, when rankings have dropped, or when a channel is not the right fit. There is no filter on our reporting, because hiding bad news does not fix it.

02

No guaranteed rankings or ROAS promises

No agency can guarantee a #1 Google position or a specific ROAS number. Anyone who does is either misleading you or about to disappear when it fails. We commit to process, transparency, and iteration — the honest inputs.

03

You own your accounts and data

Google Analytics, Google Search Console, Meta Business Manager, ad accounts, pixels, and any other property are created in your name and shared with us — not the other way around. If you leave, everything stays with you.

04

SEO and Meta Ads working together

Organic and paid channels are strongest when they inform each other. Meta Ads reveal which messages resonate with which audiences; SEO reveals which topics have real search demand. We use the signal from each to improve the other.

05

Technical depth, not just content editing

Real SEO involves log file analysis, crawl budget management, Core Web Vitals, structured data, canonical strategy, and server-side rendering considerations. We work at that level — not just rewriting title tags.

06

No long-term lock-in contracts

We work on rolling monthly engagements or fixed-scope projects. If the work stops performing, you stop paying. We would rather earn the next month than tie you into a twelve-month contract you have to fight to exit.

We do not claim award counts, certifications, or client numbers on this page. Those belong in a conversation, not a headline — and you are welcome to ask about them directly.

Featured Case Studies

Selected SEO & Meta Ads Case Studies

Detailed case studies are added as engagements are completed and approved for publication by the client. The template below shows how each project is documented — including the starting point, our approach, deliverables, and verified outcomes.

Template

[Campaign / Client Name]

Channel [SEO / Meta Ads / Both]
Industry [Industry / Niche]
Duration [Engagement length]
The starting point

[Describe the client's original situation — what state the site or ad account was in, what had been tried before, and what they were trying to achieve.]

Our approach

[Describe the strategy, the priorities we chose, and the work we did — including technical fixes, content changes, campaign structure, and tracking setup.]

What was delivered

[List the actual deliverables — audits, content, technical fixes, campaign builds, tracking implementation, reports.]

Outcome

[Placeholder — replace with a verified outcome. Do not invent rankings, traffic, ROAS, or revenue figures.]

Have a growth project you would like to discuss? Get in touch →

Project Pricing

How SEO & Meta Ads Engagements Are Priced

Two SEO or Meta Ads engagements are almost never the same, and we do not pretend otherwise. What a project costs depends on the size and state of your website, the competitiveness of your market, the number of pages or keywords in scope, the size of your ad budget, and how much ongoing optimisation you want.

Rather than publishing a single starting price that means nothing in practice, we quote every engagement individually after the Audit and Discovery stage. You will always know what is included, what is not, and what the next phase will cost before you commit to it. If you are comparing quotes from other agencies, we are happy to help you compare like-for-like scopes.

Website size & state A 10-page brochure site and a 5,000-page e-commerce catalogue require very different SEO effort. Technical debt, legacy URLs, and content quality all affect scope.
Market competitiveness Ranking for competitive commercial keywords takes more content, more authority, and longer timelines than ranking for niche long-tail queries. We are honest about the difference before you commit.
Ad spend & management tier Meta Ads management is typically structured as a percentage of ad spend or a fixed monthly retainer, depending on account size. Larger accounts require more creative iteration and structural work.
Reporting & cadence Monthly optimisation and reporting is standard. Weekly reporting, deeper attribution models, and dedicated strategy calls are available and quoted separately when you need them.

Frequently Asked Questions

SEO & Meta Ads — Common Questions

What does your SEO service actually include?

Our SEO service covers technical audits, keyword research, content strategy, on-page optimisation, technical fixes (speed, indexation, structured data), and ongoing reporting. Depending on your site, we may also handle content writing or editing, internal linking systems, and schema markup. Everything is scoped individually and confirmed in writing before work begins.

How long until I see SEO results?

It depends on your market, your site's current state, and how competitive your target keywords are. Technical fixes often show measurable impact within weeks. Content-driven ranking improvements typically take three to six months to become meaningful, and twelve months or more for competitive commercial keywords. We will not promise specific timelines — anyone who does is guessing.

Do you guarantee #1 rankings on Google?

No. Nobody legitimately can. Google's algorithm is not public, changes constantly, and considers hundreds of signals including competitors' actions. Any agency guaranteeing specific rankings is either misleading you, about to use tactics that will get your site penalised, or both. We commit to proper process, transparent reporting, and ongoing iteration — not fabricated promises.

Do you write the content, or do I need to supply it?

Both options are available. Some clients supply drafts and we edit and optimise them; some ask us to write from scratch based on the strategy. Content creation is quoted separately so you only pay for what you need. If we do not have subject-matter expertise in your niche, we will say so before you commit.

What is the difference between SEO and Meta Ads?

SEO grows organic visibility — people find you through search results without you paying per click. Meta Ads grows reach through paid placements on Facebook and Instagram, where you pay for impressions, clicks, or conversions. SEO is slower but compounds; Meta Ads is faster but stops when spend stops. When run together, each channel makes the other more effective.

What is Meta Ads, and is it the same as Facebook Ads?

Meta Ads is the current umbrella term for advertising across Meta's platforms — Facebook, Instagram, Messenger, and the Audience Network — all managed from the same Meta Business Manager and Ads Manager. When people say "Facebook Ads," they usually mean the same thing. We manage campaigns across all Meta placements together, so budget goes where it performs best.

How much budget do I need for Meta Ads to work?

It depends on your goals, your offer, and the size of the audience you need to reach. Very small budgets (under a few hundred dollars a month) make it hard to generate enough data to optimise meaningfully. We recommend a realistic minimum based on your actual objectives during Discovery, and we will tell you honestly if your budget is too small for the outcome you want.

Do you set up conversion tracking and pixel?

Yes. Every Meta Ads engagement includes proper pixel installation, Conversions API setup where supported, and GA4 event configuration so we can attribute results accurately. We also verify tracking end to end before campaigns go live. Without trustworthy attribution, optimisation becomes guesswork.

Can you run SEO and Meta Ads together?

Yes — and we often recommend it. Meta Ads generate fast feedback on which messages and audiences resonate, which informs SEO content priorities. SEO builds long-term organic visibility that reduces your dependency on paid spend over time. The two channels compound when run together.

How much do SEO services cost?

Cost depends on your site's size and technical state, the competitiveness of your target keywords, how much content work is needed, and the ongoing reporting and optimisation scope. Rather than publishing a misleading starting price, we quote every SEO engagement individually after the Audit stage. You will always know what is included before committing.

How much does Meta Ads management cost?

Meta Ads management is typically structured as either a fixed monthly retainer or a percentage of ad spend, depending on account size. Small accounts are usually best served by a fixed retainer; larger accounts often benefit from a percentage model that scales with spend. Ad spend itself is paid directly to Meta from your own billing setup — not marked up by us.

Do you require long-term contracts?

No. We work on rolling monthly engagements or fixed-scope projects. There is no twelve-month lock-in, and no exit clause you have to negotiate. If the work is not performing, you can pause or stop at the end of the current month. We would rather earn the next month than hold you to a contract.

Who owns the ad accounts and analytics properties?

You do — completely. Meta Business Manager, Ad Account, Pixel, GA4 property, Google Search Console, and any other property are created in your name, with your billing attached. We are added as a partner or user, not the owner. If we ever part ways, all the accounts, data, and history stay with you.

How do you report results?

You receive a written monthly report covering the specific metrics relevant to your engagement — keyword rankings, organic traffic, conversions, ad spend, ROAS, cost per acquisition, and any custom KPIs we agreed at the start. Each report includes plain-language commentary on what changed, what it means, and what we recommend doing next. No vanity dashboards, no unexplained charts.

Still have a question about SEO or Meta Ads? Use the form below or write to us at director@authorsaxis.com.

Start Your Growth Project

Real Growth Takes Honest Reporting. Let's Talk About Yours.

Tell us where your project stands today — a site that has never been optimised, a Meta ad account that needs a rebuild, a stalled campaign, or a clear brief ready to go. We will review what you share and come back with an honest, no-obligation assessment of what the next stage should be, and what it will cost.

No automated quote. No sales pressure. A real reply from a real person, usually within two business days.

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